It all begins with user research. I use qualitative & quantitative methods to discover user’s wants and needs. Every decision is backed by user interviews, surveys, and field studies.
After I have a firm understanding of my user, I charge full speed ahead! I play with ideas, explore possibilities, and collaborate with other designers. Because building something people love begins and ends with empathy, I continue to use user research and testing as my compass.
The best way to ensure our story ends in a happily ever after is to add a little magic. I am passionate about creating impactful user interfaces through fonts, colors, and visual patterns. UX is about people, and it matters what people see.